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Podcasting is becoming more and more popular these days, thanks to affordable hardware and an abundance of recording software that anyone can master. However, in order to create a successful podcast and win over a loyal audience, you first need to understand what makes a good podcast and how to make a podcast successful. In […]

It’s hard to imagine a day where Instagram stories don’t exist. Currently, Instagram Story is one of the platform’s most popular features, with more than 500 million active users watching Instagram stories daily, according to Statista. The Instagram Story feature allows users to post content (either images or videos) that disappears 24 hours after publishing. […]

Many brands have shifted to an online business model, due to the ongoing global pandemic. Rather than investing in traditional marketing channels like billboards and television ads, businesses are now pouring dollars into their websites, social media campaigns, and E-commerce platforms. This global trend shift has opened countless doors for creators looking to venture out […]

What is SEO for photographers other than an unknown term? As a photographer, you may be familiar with many technical terms, but SEO (search engine optimization) may be missing. We’re not suggesting that you learn SEO like a pro, but we do suggest that you have an SEO guide for every photographer handy. This will […]

What makes people talk about your business, and how can visual branding take it to the next level? Your visuals give potential customers a taste of your brand, and they’re what people will use to recognize you – especially if we’re talking online and digital marketing. This kind of recognition allows you to use the […]