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Podcasting is becoming more and more popular these days, thanks to affordable hardware and an abundance of recording software that anyone can master. However, in order to create a successful podcast and win over a loyal audience, you first need to understand what makes a good podcast and how to make a podcast successful. In […]

It’s hard to imagine a day where Instagram stories don’t exist. Currently, Instagram Story is one of the platform’s most popular features, with more than 500 million active users watching Instagram stories daily, according to Statista. The Instagram Story feature allows users to post content (either images or videos) that disappears 24 hours after publishing. […]

What makes people talk about your business, and how can visual branding take it to the next level? Your visuals give potential customers a taste of your brand, and they’re what people will use to recognize you – especially if we’re talking online and digital marketing. This kind of recognition allows you to use the […]

Now, the presence of the brand in the social network is considered to be a must. An account on Facebook, Twitter or Instagram is the official representation of a trademark. Therefore, each visual element should work to increase the reputation of the company. Branding will help in this. What is an Account Branding, and Why […]

Every year, thousands of new businesses emerge. While some of them become big companies with hundreds of employees, others are small brands that heavily rely on a friendly tone of voice and personal approach to their clients. For them, it is important to have a reliable brand image, and this is where personal brand photography […]